B2B & B2C Portal Development Company in Dehradun

Enterprise businesses can welcome tons of growth opportunities by building both B2C and B2B online stores. Here are a few benefits of creating a B2B2C ecommerce platform: 

For business owners:

• Build brand value by onboarding multiple vendors/partners on the platform
• Easy to expand to new industry verticals by onboarding ancillary product sellers 
• Build the brand on a zero inventory business model
• Get access to huge customer data on their behaviour, buying habits, etc
• Plan strategic business moves using the data collected from multiple sales channels

For business partners/vendors:

• Get access to cutting-edge B2B2C ecommerce solutions to reach customers across multiple channels
• Benefit from the high volume traffic of the parent B2B brand
• Ease of doing business with the help of logistics, customer support, marketing tools etc by the parent B2B2C brand
• Plan data-driven marketing strategies with the help of customer insights from owner brand
• Great opportunity to quickly upsell and cross-sell products

With loads of benefits for both the parent brand and the partner brand, businesses can successfully carve a niche for themselves in the ecommerce landscape. All they need is a robust B2B2C marketplace builder that offers a gamut of features and tools. 

Yes, the B2B2C business model is undeniably suitable for every business and industry. It is particularly suitable for businesses that are into manufacturing or providing products/services with large vendors or network distribution. Let us look at a few enterprise businesses that are well-suited for the business-to-business-to-consumer business model:

• Beauty and cosmetic brands can have a B2B portal for retailers and B2C online stores for the end users simultaneously.
• Clothes and fashion industry can partner with retailers and create their brand shops on the B2B2C platform to attract a loyal customer base.  
• Home appliance manufacturers like AC, TV, refrigerators, etc can collaborate with dealer networks or retailers to build a B2B2C ecommerce channel.
• Pharma and health care products can build B2B stores to sell in bulk to hospitals and retail chemist stores and also build a B2C channel to reach the end buyers.

Going B2B2C helps businesses grow their B2C customer base and strengthen their business-to-business partnerships. Creative Digital Infotech offers a comprehensive ecommerce solution for businesses of every scale and size.

The B2B2C ecommerce model can be challenging to implement for various reasons. Each enterprise brand might face a different challenge altogether, but we have compiled a list of a few most common difficulties faced by brands pivoting to the B2B2C ecommerce model. Let us have a look at them:

• Finding the right technology solution to handle the unique yet combined requirements of both B2B and B2C business models
• To easily run and manage your business operations like multiple partners, their product catalogs, the high-volume orders, and quick customer service, etc
• Ability to make quick changes in the existing backend and frontend  as and when required by the business to help you carve a niche for your brand 
• Offering customized buyer journey to a diverse audience group with different buyer personas and keep the customers hooked to your B2B2C marketplace
• Seamlessly integrate with an additional set of softwares and tools that makes it easy to run and manage multi-level business operations 
• Implement personalization at each level of operations to drive sales and boost traffic on the platform
• Ability to easily scale the business on multiple fonts like adding new vendors, scaling the product lines, etc as the demand grows and business flourishes

To successfully run your B2B2C business, it becomes imperative to first find a robust solution that provides solutions to the posed challenges.  

The versatile B2B2C ecommerce solution is quite prominent in the Indian ecommerce landscape. With significant brands adopting the business model, let us look at the top real-life B2B2C examples:

• Ola: The cab service provider, Ola partners with multiple cabs, and auto and bike drivers who offer their services to the end buyers. Both the drivers and the customers use the B2B2C platform provided by the parent company Ola. 
• Zomato: The leading food delivery app operates in more than 500 cities connecting restaurant and cafe owners to their customers. The end buyers can order food from the restaurants using the platform provided by Zomato. Swiggy is another similar platform operating in the B2B2C ecommerce space.
• Dunzo: Offering delivery solutions for a wide range of products like fruits, vegetables, grocery, baby care products etc, Dunzo has become the go-to delivery solution for millions of people. It partners with delivery boys who offer their services to the end customers.
• Urban Company: The platform enables the end users to book services like beauty and wellness, home repair, cleaning etc. Urban Company partners with multiple local service providers who offer a range of services to their customers. 
• Nykaa: The B2B2C multi store multi dealer ecommerce network, Nykaa is a multi brand beauty and personal care B2B2C marketplace. Whilst onboarding multiple vendors on its platform, Nykaa also introduced its own line of cosmetics and personal care products. 

The ecommerce industry has revolutionized the way of doing business. With new hybrid solutions like B2B2C becoming the talk of the town, we bet you do not want to stay behind and let your competitors win the market.